To be competitive in today’s market, you need to build internal strength and create differentiating capabilities in your human and organizational capital, aligned to the company's business STRATEGY.
This involves a process of laying out STRUCTURES, PROCESSES, COMPETENCIES, and a CORPORATE CULTURE that enable the business to continually adapt to change, the needs of consumers, and strategic decisions.
The success of ORGANIZATIONS thus depends on their ability to continually adapt to the business environment through the efficient use of their resources, readiness to make changes, and vigorously look for sources of differentiation and value creation.
