“Social Programs legitimize the business”. Any economic activity that wants to sustain its ability to create value for shareholders over the long term needs to constantly reaffirm its legitimacy before the society in which it operates.
Entrepreneurial activity is fundamental for society, not only for the added economic value, but also for the broader role it plays when it fully meets the “social contract.”
Subjects, models, and tools:
– PLANNING AND STRATEGIC ALIGNMENT OF CORPORATE SOCIAL RESPONSIBILITY
Diagnostics
Risks and opportunities
CSR Policy
CSR focuses and objectives
Projects / Initiative
Indicators
– CSR ORGANIZATION AND PROCESSES
Organizational architecture
CSR Processes
CSR Governance
– IMPLEMENTATION OF CSR PROJECTS
Construction, implementation, monitoring, and evaluation of CSR projects
Creation and structuring of foundations, institutes, and civil society organizations of public interest
Funding and application of municipal, state, and federal funds and tax incentives